Mastercard, as a long-standing sponsor of the UEFA Champions League, is collaborating with the National Bank of Egypt (NBE) in a landmark moment marked by the presence of the iconic UEFA Champions League Trophy in Egypt. The initiative offers Egyptian football fans a priceless opportunity to see one of the world’s most renowned sporting symbols up close.
This unique event underscores the exclusive value of the Mastercard UEFA Champions League card issued by the National Bank of Egypt, combining the passion for world-class football with the convenience of everyday digital payments for customers.
The co-branded UEFA Champions League and Mastercard credit card was launched in 2024, becoming the first of its kind in Egypt available to youth starting from the age of 18. This reflects Mastercard’s commitment to fueling people’s passions and providing unforgettable experiences. Cardholders enjoy exclusive discounts and unlimited rewards, along with the opportunity to experience exceptional match-day atmospheres that go beyond traditional financial services.
These benefits include granting two winners, each accompanied by one guest, the opportunity to attend the UEFA Champions League Final in Budapest. In addition, five winners, each with one guest, will attend Champions League matches, alongside a wide range of other exclusive rewards available throughout the campaign period.
Mohamed El-Etreby, Chief Executive Officer of the National Bank of Egypt, stated that NBE seeks to create banking experiences that go beyond merely offering traditional financial deals. He noted that the collaboration between the National Bank of Egypt and Mastercard enables customers to benefit from special moments, transforming everyday spending into valuable and meaningful experiences. As the first UEFA Champions League co-branded credit card in Egypt, the product further reinforces the leadership of both institutions in innovation and financial inclusion, while opening new horizons for football fans across the country to engage more deeply with the game they love.
Mohamed Assem, Country Manager for Egypt, Iraq, and Lebanon at Mastercard, commented: “Football holds a unique place in the hearts of people around the world, especially in Egypt. Our long-standing partnership with the UEFA Champions League allows us to bring this shared passion to life through innovation. Through our collaboration with the National Bank of Egypt, we are delivering experiences that go beyond everyday payments, offering greater convenience and an enhanced viewing experience of the world’s most prestigious club football competition to fans across the country.”
For more than 30 years, Mastercard has proudly supported the UEFA Champions League, creating unforgettable moments and exclusive experiences for fans and cardholders worldwide. As the ultimate stage for Europe’s top football clubs, the tournament embodies excellence and passion—values that Mastercard continues to bring to life in Egypt and beyond through initiatives rooted in innovation, fruitful collaboration, and cultural celebration.
About Mastercard
Mastercard powers economies and empowers people in more than 200 countries and territories worldwide. In partnership with its customers, the company works to build a resilient economy where everyone can prosper. Mastercard provides a wide range of digital payment choices, making transactions secure, simple, smart, and accessible for all. Its technology, innovation, partnerships, and networks combine to deliver a unique set of products and services that help individuals, businesses, and governments realize their greatest potential.
www.mastercard.com
About the National Bank of Egypt
Founded in June 1898, the National Bank of Egypt is the first and largest commercial bank in Egypt. It operates an extensive network of 701 branches and banking units covering all parts of the country, in addition to the largest ATM network operating 24/7.
NBE also maintains an active international presence across several continents, with a branch in London, subsidiaries in Khartoum, branches in New York, Shanghai, and Juba, and representative offices in Johannesburg, Addis Ababa, and Dubai.
In line with its digital transformation plans, the promotion of digital culture, and the implementation of financial inclusion strategies, the bank’s strategy focuses on providing all banking services and products to existing and prospective customers fully electronically through alternative channels that adopt innovative self-service concepts. This approach keeps pace with rapid technological advancements, enhances customer confidence, sustains the bank’s leadership in the banking sector, and strengthens its economic role in driving development.
