EGYPTAIR has signed a strategic partnership agreement with FC Barcelona, becoming a Global Partner of the Spanish club through the 2028/29 season and the Exclusive Official Airline Partner of the club’s men’s first football team, basketball team and handball team.
Under the agreement, EGYPTAIR will also have a prominent presence within FC Barcelona’s handball team, with the airline’s emblem appearing on the front of the team’s shirts during matches.
The new partnership represents a significant milestone for Egypt’s national carrier and comes as EGYPTAIR advances its ambitious strategy to expand and modernize its fleet while further developing its international route network. The agreement reflects the airline’s commitment to strengthening its global presence, enhancing its services and delivering an improved travel experience for passengers.
For FC Barcelona, the partnership with EGYPTAIR provides an opportunity to further expand the global reach of the Barça brand, strengthen connections with new international markets and reinforce the club’s position as one of the world’s most influential sports organizations.
FC Barcelona: Partnership Supports Expansion Across the Middle East and Africa
Marc Bruix, FC Barcelona’s Global Sponsorship Director, said the partnership with EGYPTAIR represents a natural step in the club’s international expansion strategy.
“Connecting FC Barcelona with EGYPTAIR, a benchmark for excellence and a company with a long history in international aviation, is a natural step in our expansion. This partnership reinforces our commitment to bringing Barça’s values and excitement to our fans in the Middle East and Africa, where we have an extraordinary fan community,” Bruix said.
The agreement is expected to strengthen the connection between FC Barcelona and its extensive fan base across the Middle East and Africa, while providing EGYPTAIR with a high-profile international platform to enhance its visibility and engage with football and sports audiences around the world.
EGYPTAIR Chairman: Partnership Marks an Unprecedented Achievement
Captain Ahmed Adel, Chairman of EGYPTAIR Holding Company, described the agreement as a landmark achievement for Egypt’s national carrier and a major step in its international expansion.
“Sponsoring one of the world’s most prestigious clubs — the reigning La Liga and Spanish Super Cup champion — marks an unprecedented achievement in the history of our national carrier. Through this partnership, EGYPTAIR’s 95-year legacy converges with FC Barcelona’s global sporting leadership, opening new horizons for engagement with football fans across the globe,” Captain Ahmed Adel said.
He added that EGYPTAIR’s presence in Barcelona for the signing ceremony reflected the shared vision of both sides to promote the airline’s role in connecting cultures, civilizations and people.
“Our presence in Barcelona for the signing of the agreement highlights the shared vision of both parties to showcase EGYPTAIR’s role in connecting cultures, civilizations, and people — a role that sports have long embodied throughout history,” he added.
The partnership brings together two internationally recognized brands with strong connections to global audiences, creating opportunities for greater engagement with sports fans while supporting EGYPTAIR’s efforts to strengthen its international brand presence.
EGYPTAIR: Egypt’s National Flag Carrier
Established in 1932, EGYPTAIR is Egypt’s national flag carrier and one of the longest-established airlines in the Middle East and Africa. Headquartered in Cairo, the airline operates an expanding international and domestic network connecting Egypt with more than 85 destinations across Africa, Europe, the Middle East, Asia and North America.
As a member of Star Alliance, EGYPTAIR and its loyalty program, EGYPTAIR Plus, provide passengers with access to a broader global network as well as a range of travel benefits.
The airline is currently implementing an ambitious transformation and growth strategy focused on expanding its route network, modernizing its fleet, improving the passenger experience, advancing digital transformation, developing strategic partnerships and strengthening its sustainability efforts.
Through these initiatives, EGYPTAIR aims to reinforce its position as a competitive global airline and further establish itself as a key gateway connecting Egypt with destinations around the world.
The new partnership with FC Barcelona adds a major international sports dimension to these efforts, giving EGYPTAIR an additional platform to enhance its global profile and strengthen its connection with passengers and sports fans across key international markets.
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