National Bank of Egypt (NBE) has retained its position as Egypt’s most valuable brand in 2025, with its brand value rising by 9% to USD 717 million, according to the latest Egypt 10 2025 ranking by Brand Finance, the world’s leading brand valuation consultancy.
The ranking showed that Egypt’s top 10 most valuable brands are now worth a combined USD 3.3 billion in 2025.
National Bank of Egypt Maintains Its Position as Egypt’s Most Valuable Brand
National Bank of Egypt has maintained its position as the most valuable Egyptian brand for the third consecutive year, with its brand value increasing by 9% to USD 717 million.
According to Brand Finance, the brand’s consistent performance was driven by higher interest rates, which boosted income through high-yield savings products, alongside careful financial management.
The bank also continued to focus on digital transformation and sustainable finance, making banking services easier and more responsible for its customers.
CIB Retains Its Position as Egypt’s Strongest Brand
Meanwhile, CIB maintained its position from 2024 as the strongest brand in Egypt, while its brand value increased by 3% to USD 351 million.
CIB’s Brand Strength Index (BSI) score of 77.6 out of 100 and its AA+ brand strength rating are largely driven by strong consumer trust and preference.
The bank stands out as one of the top choices for Egyptians, supported by its credibility and widespread appeal.
Brand Finance: Egypt’s Leading Brands Are Adapting to a Changing Market
Andrew Campbell, Managing Director of Brand Finance Middle East, commented: «“The growth we’re seeing among Egypt’s top brands this year really shows how the game is changing. It’s not just about strong numbers anymore – it’s about having a clear direction, staying flexible, and genuinely connecting with people. The brands that are listening, adapting, and staying relevant are the ones coming out on top.”»
About Brand Finance
Brand Finance is a global leader in brand valuation, bridging the gap between marketing and finance by evaluating brand strength and quantifying financial brand value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in more than 25 countries. Each year, the company conducts more than 6,000 brand valuations, supported by original market research, and publishes more than 100 reports ranking brands across sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original annual market research covering 6,000 brands, more than 175,000 respondents, 41 countries, and 31 industry sectors.
By combining perceptual data from the Global Brand Equity Monitor with information from its valuation database — the largest brand value database in the world — Brand Finance provides brand leaders with the data, analytics, and strategic guidance needed to enhance brand and business value.
In addition to calculating brand value, Brand Finance determines the relative strength of brands through a balanced scorecard of metrics compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. It was the first company to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671, and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
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